VISUALLY LITERATE
“since we cannot change reality, let us change the eye which sees reality.”
Idea
The name of the company was Visually Literate. A great name to describe what the company was all about. Visually they were understandable, likable, intriguing... literate. So the idea of the eye came up. The eye ball that bears its soul and visually sees everything.
Process
The company was created by two woman who wanted something that was feminine and fun. Starting with the idea of an eye we played around with different eye shapes, and colors. We played around with the idea of a literal eye or more of a cartoon eye.
.We ultimately wanted the logo to be a direct representation of them and chose to photograph their eyes and chose the one that would create the look we were going for.
FINAL PRODUCT
GREETING CARDS
A sweet and playful collection of greeting cards that were created for Visually Literate
